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Management Team

Byron White, President

Byron White is the President and founder of LifeTips.com. He is an active speaker at various Search Marketing conferences and co-hosts the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 5 PM EST. Byron's entrepreneurial success has been well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting LifeTips in 2000, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers, which was later acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a Masters Degree in Business from the London School of Economics.


Aaron Robinson, Director of Technology
Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for LifeTips clients and users. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.


Joseph Rigano, Client Services Manager
As the Production Manager and Client Services Manager at LifeTips, Joe Rigano is the main point of contact for all your needs at LifeTips. His role is to orchestrate the appropriate staff on all projects, follow up and communicate with clients and move projects along in a timely fashion. With over 5 years of online marketing and SEO experience, Joe makes sure each client gets the ROI they demand from LifeTips.