Passion sells! (But selling passion is illegal)

Think of three times in your life when passion ruled.

Were you learning, teaching, taking risk, being creative, problem solving, helping others, having fun? What were you passionate about in all three memories? Find the common thread then put your dreams to work.

Your passion does not have to be an area where you have had the most success, but it should be where you have enjoyed yourself the most. Success follows passion when you nurture the passion.

When we are in touch with our passion we have more energy, enthusiasm and creativity. In a business context, passion sells. If you are starting a business, or you are trying to find the next step in your career, stop and think about what excites you and what invigorates you.

If you are an employer and you want to grow your business and your company, remember that passion and creativity go hand in hand with productivity. Happy people make happy employees and happy employees go the extra mile, producing greater results.

Turn passion into profit by doing what has meaning for you. The money will follow. Articulate your vision with clarity so people understand what it is, and with passion so others want to join you. Passion is contagious and inspirational, helping you sell your ideas or products to others.

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