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Thinking of going lean this year?Lean is an approach to developing a more efficient way of doing things—basically using less to do more. Six-Sigma is a concept of “lean” production that was developed in the 1950s. Since its development, it has gained ... Developing your businessWhen starting out in business, it is easy to fall into the trap of trying to be all things to all people. Too often, business owners are so excited about their respective product/service offerings that they forget the specialization that prompted them ... Writing a Business PlanWhen writing a business plan, always keep in mind its purpose. The business plan is meant as a tool to convey to someone, usually an investor, the why and how the business will be successful. Begin by grabbing a large pack of index cards and ... Marketing outside the boxViral marketing, defined by Wikipedia.org as " marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product ... Building a brandBuilding a brand is the most important thing a business can do. However, many businesses get caught up on how to do so. Either they feel it is too expensive, that their product or service should appeal to "everyone", or they don't realize ... |
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