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Jeffery Loquist

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Blind Date Mentality Copywriting

It's the cliche bad date scene. A beautiful woman sits down at the table with her blind date and from the moment their eyes meet the guy across the table can speak of nothing but how great "he" art. Just like in life, where talking about ...

"My Best Friend's Girl" was horrible or Know Your Audience

 I have a bad habit of forgetting what movies I have ordered from Netflix in the recent past. It's a sickness. Last week I opened my mailbox to the slim red envelope and got a little giddy at the thought of relaxing to a movie that night (I have ...

I Used to Have a Problem (or "Tips From a Recovering Word Count-Aholic)

 Hi.  My name is Jeff Loquist...and I'm a word count-aholic. "Hi Jeff"  I look around the room at the sad faces of other recovering addicts and I feel better knowing I am not alone.  There's Jen from New Haven over there ...

The Lost Art of Letter Writing

 This blog post is not about copywriting. It is about a lost art that has sadly given way to informal emails, facebook posts and tweets. Now, before the advertising Nazis come down on me with a wrath worthy of its own b-rated movie (which i love ...

Finding My Happy Place

 I love coffee houses.  Always have. Always will.  It doesn't matter if I am writing web content, a short story or poetry fro my upcoming book (shameless self plug) which I will be self publishing later this year the coffee house (The ...

I'm Sorry, Business is Good & I Could Have Died From Mold Inhalation

Sometimes we need to get our priorities straight... Let me tell you a little about how my life has been the past few weeks (read months) since I last posted anything to the LifeTips site (not that I am complaining or giving excuses for my lack of ...

The Holidays, Red Hair and why People in Reindeer Cars Should Be Nice

The holidays are upon us and the stresses of trying to find the perfect gift is easily seen on the faces of everyone you meet. As I sat in traffic trying to get back from lunch yesterday I was a bit surprised to see a giant, 3000 pound reindeer ...

The Objective of This Post is to Explain the Importance of Objectives

Sometimes all I want to do is write about the fact that my wife's cat's sole purpose is to annoy me. Other times all i want to do is write about how Rabbits will one day rise up against mankind and start a revolution (True Story). And while both of ...

Sometimes You Have to Say No

When I was 10 or 11 I was obsessed with Run DMC. I remember sitting in my bedroom listening to "Rock Around the Clock" in my fake Venture Adidas (yeah, I know, super cool). There was even a few occasions where I attempted to pen the next rap ...

Caught in the Inact

So...who’s listening (or reading, I should say...or write)? Obviously the editor at LifeTips is. I was called out today for not living up to my end of the bargain...and rightly so. My editor here at LifeTips has issued the sentence and that ...

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