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| Author Spotlight |
| Carma Spence-Pothitt |
Carma's Tweets
- New LBSFE post: SF Movies playing this weekend: Feb. 10-12 http://t.co/BfTmseM4 [#]
- New LB Writing post: Marketing poetry online http://t.co/RS7VY3o9 [#]
- Women biz owners: DVDs now avail from @AliBrown's transformational event #SHINE2011! SAVE $100 by 2/13. Free VIDEO @: http://t.co/cotDQylf [#]
- The HEART of Business, Feb. 2012 (Part 1): Do you love your biz? http://t.co/8NYUolnh [#]
- Speaking Tips: Full-Contact Leadership http://t.co/oNBs6OAQ #pssp [#]
 
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Home Page Design - Why Does Your Home Page Exist?Before you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is. Without knowing your home page's purpose you run the risk of ... What Does Your Target Market Want That Only You Can Help Them With?If your business is to thrive... and your website to do its job... you must know what your target market wants. But you can't stop there. You must also know how you can help them in a way that no other can. You must know your target market's greatest ... What is Branding and Why Should You Care?Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like "Kleenex", a term, like "roller blades", a sign or ... Trolling For Topics - On AutopilotHow do you keep finding fresh topics to talk about on your blog, podcast or ezine? One good way to keep up with your favorite subject is by subscribing to RSS feeds and creating RSS feeds for the keywords you choose. Who are the "big ... Traffic Driving Articles - 4 Things ALL Articles Must HaveIt is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in ... Three Tactics to Build a Profitable Opt-In ListTo have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you ... Three Common Affiliate Marketing Errors to AvoidO.K. So you have your affiliate marketing website set up. You're getting a lot of traffic to the site, too. But, for some reason, you're not getting all that many sales. Why? It could be that you're making one of these three very common affiliate ... Know Your Target Market: The First Step to Turbo-Charging Your MarketingIs your business blooming and growing? Are you seeing regular increases in income or customer base? Do customers and clients come looking for you? If you answered "no" to these questions -- if you are working overtime looking for new clients ... Is Your Website Doing Its Job?4 Questions You Shoud Ask About Your Website Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up? If it's been more than a couple of years since your last website makeover, you ... No-Cost Marketing Tools For Affiliate MarketersDid you know that affiliate marketing is the quickest and easiest way to earn a living online? Why is it that? I think it's because of the extremely low start-up costs. Most affiliate programs don't require enrollment fees, so you have not up-front ...
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