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Stuart Avery Gold

Celebrity Guru

Stuart Avery Gold is an author, future-finder, and both imagineer and champion of imagineers. The former chief operating officer of The Republic of Tea, Gold is recognized as one of the innovative gurus behind the success of the Novato, California-based company where he oversaw the company's unique brand building, marketing, and product development strategies.



Gold is coauthor of the widely acclaimed series of Zentrepreneur Guides(r), including: Success at Life, Dragon Spirit, and Tiger Heart, Tiger Mind. Praised by Newsweek as "a blend of business advice and spiritual teachings
for the 21st century," these guides to catching and living one's dream have been lauded by corporate leaders and translated throughout the world.



Gold regularly shares his success strategies as a consultant to
entrepreneurs and corporations, and in speaking engagements at universities and Fortune 500 companies. Stuart is based in Boca Raton, Florida.




10 Tips from Stuart Avery Gold


Reacting vs acting.

Do not let things happen to you. Go out and happen to things.

Let go of the fear that lurks inside you

Change—real change—is unsettling. When change happens, it can create the kind of fear that can take hold of even the most confident of people. It can instill confusion, hesitation, anger, anxiety, and desperation. Fear of change can grip and grab and seize you with such strength, it can paralyze you. But only if you let it. Fear of change, fear of taking risks, fear of ridicule or that someone will disapprove of your goals and dreams—these are the enemies of transformation. But even enemies have enemies, and the enemy of fear is found in courage. Courage is not the absence of fear; it is acting in spite of fear.

Live an intentional life.

Intentional living means what you do is one with what you are. Clarity of purpose, an open heart, and a lively mind give us the power to direct our destinies. To live by choice, not by chance—this is what it is to live an intentional life.

Avoid analysis paralysis.

Your success does not begin unless you do. Too many wait for just the right time and just the right place to act. The very act of waiting actually pushes the desired events away. Mistakes can be overcome but inaction imprisons the soul.

Failure is one of nature’s wonderful teachers.

Failure enriches—it imparts truth and wisdom, insight and knowledge that help you grow. Do not allow failure to keep you from your wants or desires and prevent you from living a life well lived. Failure can be defeating or defeated.

To be awake to choice is to be awake to transformation.

Who can guess the precise moment when your life is going to change, when out of some divine blue, providence provides you with the strength to hold on or to let go? To create the new you have to let go of the old. Make the choice to let go of your past, engage the future, and give birth to the great new idea of your life.

Talent comes naturally, while skill must be learned.

Talents are incomplete when not aligned with skills. Talent may open doors, but skill will allow you to go through. Training leads to technique, which in turn leads to talent and skill becoming one total embodiment, always instinctive and immediate.

A risk well-defined is already a risk half-taken.

In order to experience wonder you have to experience the taking of risks. Not the throw-caution-to-the-wind kind that leads far too many into failure, but the well-planned, calculated-action kind that promises a strong possibility of success. Risk converts opportunity into reality.

Let skepticism lose its grip on you.

You can overcome doubt by leaving it behind. Never forget that faith in yourself must be a part of your every action and thought. This will sustain you against setbacks and defeats. But know, too, that no matter how great your faith in your talent and your skill, you will wander the world aimlessly if you don’t have a true vision.

Go with the flow, because the flow knows where to go.

To possess the power of true strength is to possess the ability to yield, to change course if need be. Be as if water. Few elements are more yielding than water—it is the softest most yielding thing, yet its power is such that it can ultimately prevail over the hardest rock or the strongest steel. Water has the relentless power to transform and restructure all things that stand in its path. As do you.