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Susan Payton

Expert Guru
Susan Payton is the Managing Partner of Egg Marketing & Public Relations. She assists businesses with creative corporate communications, including press releases, marketing and web copy, and research.

Susan holds two bachelor degrees in English and French, as well as an MBA, all from the University of Central Arkansas. She has lived in France and Belgium, and enjoys world travel.

Susan is a born entrepreneur. She has started businesses selling shoes on eBay, designing gift baskets, and now is happily running Egg Marketing.




6 Tips from Susan Payton

Do Unto Others...

Customer service is top priority for your business' growth. Make your customers' happiness your number one priority. Send birthday cards, holiday gifts, frequent emails to check in. You'll be rewarded with multiplying sales!

Become an Expert!

Publish articles online in your field to secure your expertise. People who read your articles will visit your site, and because they feel comfortable with you, they'll buy!

Hit the Digital Airwaves

Podcasts are hot right now. Consider making a podcast about your industry that will establish you as a professional in your field. Listeners will want to know more about your company and visit your site, resulting in sales!

Meet the Press

If your company has newsworthy events coming up, tell the world in a press release! This is a cost-effective form of advertising that could turn into a feature article in a magazine, or mention on a major news website.

Map Out Your Event

A successful event takes months of careful planning, and enough staff to execute the plan. Start by listing every activity that needs to be completed (big and small), when each should be completed, and who should take care of it. Lay out your plan on a calendar that all staff have access to, and frequently check the status of assigned tasks.

A Business' Best Friend

Most CEOs aren't great writers. Hiring a professional copywriter can be a smart investment in your company's future. A copywriter can handle all corporate communication projects, from sales letters to company profiles and press releases. Look at candidates' past writing experience and education as an indicator of whether she can do the job in a corporate setting.





 
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