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Bonny Albo
Expert Guru
Bonny Albo is a full time freelance writer and copywriter, and has run three of her own entrepreneurial ventures in the past decade alone. A professional writer on and off for almost twenty years in a myriad of publication formats (newspapers, television, new media, Internet, and print), her current passion lies with creative nonfiction and online dating.
Interview
What books have most influenced your life? Evocative memoirs that don't shy away from the edges in life, such as "The Year of Yes", as well as nonfiction in general, as I'm a voracious reader.
Who are your favorite music artists? Beady Belle, Clara Hill, Basement Jaxx, Bonobo
What are your favorite websites and why? I like spending time in well-used forums that are populated with both newbies and experts alike, such as AllFreelancing.com or The WarriorForum.com.
Where else can people find you on the web? Suite 101, where I am the Feature Writer for Entrepreneurs. I also write a Kelowna travel blog for HotelsByCity.com, run my own copywriting website at NetWriter.ca and have a online dating blog at WebDatingNews.com.
What are your professional highlights? I won the Terry Fox Humanitarian Award in 1992.
What advice do you have for the journey of life? The journey IS life; explore every single nook and cranny possible.
What are you most passionate about in life? I once had to create my own personal Vision Statement at work during a seminar. I struggled with it for hours, until my coworkers pitched in. Their decision? "To create, support and propel passion."
What ticks you off? People with little body awareness while walking down the street.
Any thoughts or ideas on living a greener life? I try to connect with the earth on a daily basis, whether by recycling, walking outside or something similar.
What would people be surprised to know about you? That deep down I'm a very shy person.
Philosophy
Live like every day is your last is my mantra, and has been ever since my Mother passed from cancer when I was 16 years old.
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Channel Experience
Small Biz/Home Biz B2B/Business Relationship/Love Family/Safety Internet/Web Marketing/Promotion Exercise/Fitness Travel/Cities Manage/Employees Entertain/Events Hobbies/Pets Religion/Spirituality
Career Experience
Web Writer Copywriter PR Writer Editor
Project Experience
Articles Optimization Keyword Research Book Press Releases White Papers Newsletters Brochures Text Ads (PPC)
Industry Experience
Music Search Marketing Non Profit High Tech Money
3 Tips from Bonny Albo
Using Your Library as a Free Business Resource
Business research can be a challenge, if you don't know what you are looking for. Talk to your local reference library for help on getting exactly what information you need.
Know What It's Worth Before You Shop
Searching for something specific? Take a look on eBay and other online sources before leaving the house for the going rates of whatever it is you are looking for. This will ensure that you get the best bargain possible.
Asking the Right Questions Makes All the Difference
When asking a client what kind of work they require, your questions can make all the difference in the quality of information you receive. Try asking about other campaigns they like, dislike, and why for starters - something the client can't answer Yes or No to.