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Lesley Jackson

Expert Guru
Lesley, the Creative Writer, has enjoyed writing since a very young age. She has written poetry, stories, and articles. Lesley, the Professional Writer, earned a Bachelors of Science degree in Business Administration-Marketing from the University of Delaware, and she has functioned in Sales, Event Planning and overall Marketing. She has written sales letters, proposals, event material, website copy and a host of other written communication.

Lesley the Writer loves to write—period—and she has written as a function of most jobs held to date. She is creative, having married a formal Marketing education with a talent for writing. She is hyper-organized and accustomed to adhering to timelines and keeping organized.

What’s more?

Confidential Communication. Lesley the Writer is operated by a woman who has worked within the travel, healthcare, financial, and banking industries which required adherence to privacy and confidentiality. Your work will be treated in the same manner.

Cost-Effective Communication. Lesley the Writer is run by an independent writer.

Convenient Communication. Lesley the Writer is merely a keystroke away, respecting your valuable time.

Effectively written communication can help get the business and keep the business going. So let it be written...




10 Tips from Lesley Jackson

Dating 101: The Business of Dating

Dating should be taken as seriously as anything else. There is an objective to dating for everyone. For some it is as simple as being introduced to, and getting to know, a variety of people. For others it is marriage. Whatever your goals for dating are, list a few obtainable tasks each month to help you achieve whatever your objective is. Happy dating!

Write Like an Expert

Each of us comes from varied backgrounds, skill levels, ethnicities, family and marital statuses, etc. Whatever your background is, draw from it and expose others to your experiences. Even if some of your experiences are less than positive, someone can learn from them.

Writing for the Senses

Involving one or more of the five senses will involve readers instantly. Draw your audience in with smells, sights, sounds, textures, and tastes. Be it through dialogue or description, make your creative work stand out with sensory recognition.

On the Clock

When you took the opportunity to work from home, maybe you did that with an end goal of taking trips to Cancun or relaxing pool side most of the day at a spa resort somewhere. However, trip mode is the reward. The reality is that dedicating time to your work while at home is difficult. Put yourself in the frame of mind that you are on the clock for yourself. Set up a time card, if you must. Once you see the fruits of your labor coming in abundance from dedicating your time to your work, you will be well on your way to that spa resort in Cancun.

www.YourDomainNameIsTooLong.com

With hundreds of thousands of domain names on the world wide web, how are you to choose one that fits your company image and purpose if you cannot actually obtain your name? Try using an alternate extension. Dot com (.com) is popular, but if having a website that bears your company name is more important to you than having a dot com (.com), consider using dot net (.net) or dot info (.info), especially if your website is primarily in support of an offline business.

Define Your Design

As with all types of communication, there is an objective to designing your website. Consider which of these objectives your website will fulfill:
+ prospecting
+ business card extension
+ special promotion or advertising
+ information offer (e.g., online newsletter)
+ order taking
Once you know your objective, your website designer can customize your website more effectively.

Web-Friendly HTML

When discussing your website with your designer, request bells and whistles that can be accessed from all (or most) types of web browsers. For instance, there are fancy javascript calendars that will blink and make sounds, but some of your visitors may be unable to view them due to their internet options or security measures. A good web designer will let you know what your html options are in order to ensure a web-friendly experience for your visitors.

Social Butterfly or Not So Social Caterpillar?

Here is the very first thing you need to know in order to emerge as the butterfly that you are. Social networking involves communication between people in a social setting. Communication involves a message, a sender of the message, and a receiver of the message. Just saying "Hello, my name is..." will do wonders at a social networking event.

How to Sell Snow to an Eskimo

If you are trying to sell snow to an eskimo, you better know which flavors Mr. X likes that your company has. Prospecting takes time, but it is well worth the rewards. It will allow you to gain an element of trust before you even approach a prospective customer face-to-face, and it will arm you with possible cross-selling and upselling opportunities. Your next sale is just a phone call away.

One Tool You Could Live Without--Unless You Own a House

A level. They come big and small, lightweight and heavyweight. Take your pick. Relying on your expert eyes when marking the painting lines for your soon-to-be-striped walls is a good idea—never. Keep your friends from talking about you and purchase a level.