Kathy has been writing since high school, from creative to reporting. In college, she wrote and edited for the school newspaper. Professionally, she has written uncountable press releases, as well as program articles and marketing materials. Currently, Kathy writes online for eHow and LiveSTRONG through Demand Media. While capable of writing for a wide range of businesses, her expertise and ...
Last Login 2/24/2017
Location Newtown, PA
Education College Diploma
Kathy specializes in writing essays, press releases and descriptions. She also has a good deal of experience writing feature articles and tag lines.
In partnership with her love of writing, Kathy's favorite pasttime is reading. This, in turn, allows her to learn about topics with which she may otherwise have remained unfamiliar. Her love of animals led her to a career in dog training and to establish a pet sitting business. Kathy has worked in professional sports for almost 20 years and has an affinity for baseball.
Animal Behavior College
6/1/2006 – 7/1/2007
Dog Obedience Training,
1/1/1992 – 5/1/1993
Bachelor of Arts
Loyola University of Chicago
8/1/1989 – 12/1/1991
Honors and Awards
Animal Behavior College
Kathy completed a course in dog training that included hands-on experience and volunteer work prior to certification.
Projects by Industry
Having organized many events, Kathy looks forward to writing about party planning ideas and the like. She has years of experience in catering, from set up and decor to execution and service. Kathy also has extensive experience in planning company, church, community and family outings through her work with professional sports teams.
Kathy has written dozens of resort descriptions for use in travel agency marketing. The challenge she finds in these tasks is to make each resort stand out and not sound like the other locations with similar settings and offerings. Writing these pieces also serves as a mental escape to these wonderful destinations.
Dogs are Kathy's passion. She trains them (and their owners) and articles to help people achieve the best relationship with their pets are her favorite assignments. Kathy's professional experience includes obedience training, behavioral problem solving, grooming and diet recommendations, as well a working with children and dogs.
Kathy spent a year in the marketing department of a law office, writing and designing the materials for a 150+ lawyer firm. Her journalism education provided her with a solid knowledge of legal ethics. Her ongoing interest in the law continues to spur her personal research into the field.
While an avid crafter at home, Kathy never wrote about it until recently. She finds these articles to be some of the most fun to research. From Christmas decorations and do-it-yourself gifts, to wedding favors and home decor, offering creative ideas and clear instructions is what attracts Kathy to these articles.
Kathy enjoys writing non-recipe articles that explore fun ways to use food. Her personal experience in cooking for herself gives her insight into creative ideas for meals for one. Extensive catering and party planning experience provides her with a solid background in more elaborate menus and their presentation.
Much of Kathy's sports-related writing has been through a full-time salaried position for various baseball teams and aren't included in the number listed here. Press releases, marketing materials and program articles were the bulk of the work over the course of 10 years. In addition, she's recently written articles on injuries, agents, scouting and Little League equipment.
Projects by SEO Skill
SEO Keyword Requirements
Experience Kathy's SEO Keyword experience comes mainly from 400-500 word informational articles, in addition to product and resort descriptions. She tailors her writing to the client's need, whether it be minimal keyword mentions early in the piece or a heavier concentration of mentions. She takes care to make the writing flow and read naturally despite the inclusion of SEO-keywords.
Projects By Asset Type
Experience In addition to hundreds of online articles, Kathy has written numerous articles for sports programs. With over a decade of experience working for professional sports teams, she's had opportunity to write feature articles, game and season summaries as well as informational articles geared toward the fan experience. Kathy's online experience covers a wide range of topics including sports, entertaining, dog training, legal matters and nutrition articles.
Experience Kathy has written press releases for various minor league baseball teams from 1994-2004. Topics covered marketing campaigns, promotional events and personnel and player changes. In 1994, she successfully focused on promoting a team fighting for media coverage in the Philadelphia-metropolitan area. The next several years offered Kathy opportunities to be creative in dealing with the press, promoting teams that dominated a smaller market. Her final years in minor league baseball brought her to a club struggling to find it's place with the local media in Los Angeles and San Diego.
Projects By Profession
Experience In roughly 20 years of sports and legal experience, Kathy has written numerous press relases, marketing copy and advertisements. Her legal position required her to market both the firm as a whole and the individual lawyers within their specialties. Kathy's sports background allowed for writing extensive marketing copy, media and community outreach articles, as well as creative print, radio and television advertisements.
Experience Since 2010, Kathy has been writing on a variety of topics from health and fitness to crafts and the law. Despite not having the education or a great deal of first-hand experience in these areas, she researched the articles thoroughly and presented the information in a knowledgeable and comprehensible way.
Experience Kathy's journalism experience comes from college reporting and feature articles for sports programs. In college, she wrote news, feature and sports articles for the school newspaper; created news, sports and traffic copy for radio; and scripted a live sports report for a cable television channel. Her experience combined both research and interviews.
Projects by Writing Style
Experience As part of several salaried positions, Kathy wrote promotional and marketing materials for sports teams and a law firm. Her legal position required her to market the firm and the individual attorneys, focusing on the attributes the individual potential clients needed. Kathy's sports work offered more creative leeway, promoting family-friendly events and giveaways.
Experience The website "All Things Pondered," features a good example of Kathy's conversational tone. The article "238 South Moore Avenue" is a descriptive feature on her childhood home. She has also been able to use this writing style in several of her online projects, including resort descriptions and pet-related articles.
Experience Kathy's journalistic articles have appeared in school papers at the two colleges she attended. While her main position was sports reporter, she often covered campus and community events. The weekly paper allowed for extensive research and interviews. She also utilized these journalistic tools for radio copy with much shorter, often daily or hourly-turnaround times.
Projects by Company Size
Experience Through a decade of experience in minor league baseball, Kathy has written press releases, feature articles, marketing material and ad copy. In addition, she has written large portions of employee manuals for up to 175 part time employees, ranging in responsibilities from ticket taking and fan experience to food service and groundskeeping.
Experience Lawyer bios, marketing brochures, press releases and web copy were a large part of Kathy's responsibilities at a Philadelphia law firm with over 150 lawyers in three offices. For a major league sports team, she has been tasked with various correspondence projects, job descriptions, script copy and copy editing.