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Articles
Content Articles
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Organic SEO—What Does It Really Mean?, July 18, 2006
by Scott Buresh
A sophisticated search engine optimization company will often take the meaning of "organic" one step further. To such companies, the "organic SEO" is not limited to what shows up in the "natural" search engine results—it includes the methodologies used to achieve such rankings.
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The Google Supplemental Index, June 10, 2006
by Scott Goodyear
A couple of years ago, Danny Sullivan of Search Engine Watch had noted that in the competition for who had the largest index of web sites, Google had a new feature called the "supplemental index". This supplemental index contains many pages from sites that will never see the light of day during a typical search.
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Duplicate Content Issues and Search Engines, Courtesy of SEO by the Sea, June 11, 2006
by William Slawski
There are a number of reasons why pages don’t show up in search engine results. One area where this is particularly true is when the content at more than one web address, or URL, appears to be substantially similar at each of the locations it is seen by the search engines.
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The Evil Twin Sister: Duplicate Content, May 2006 Edition
by Errin White - Seach Marketing Specialist, iProspect
In search engine marketing’s ancient past, implementing duplicate content on separate domains was a means by which webmasters would try and “fool” search engines into providing multiple rankings on identical content on the same keyword phrase. Duplicate content was then, and still is viewed as a form of spam by the search engines (hence, the “evil twin”).
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Creating Website Content: Where’s The Beef?, May 2006 Edition
by Jennifer Kenyon, Algorithmic Search Analyst, iProspect
Search engines thrive on quality content, rich with keywords and links so that they can find and index pages of your website and rank them within their database of Web pages. Visitors to your website look to answer questions, solve problems or meet their needs on a given topic
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A Bigdaddy Timeline, Courtesy of Google's Matt Cutts, May 19, 2006
by Jim Hedger
Sometime around January or February, a number of webmasters began to notice that Google had somehow "lost" huge portions of their websites.
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My Decade of Writing About Search Engines, May 3, 2006
by Danny Sullivan
Ten years on, a lot of the advice remains exactly the same. Don't depend on ALT text. Don't fixate on only one or two terms, as people will seek you in many ways -- a long tail before there was talk of long tails. Build links, because links can send traffic. And don't fixate on getting traffic just from search engines.
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Duplicate Content: How Does it Affect Your Rankings?, March 24, 2006
by Richard Drawhorn
If search engines detect duplicate content on your web site, it can have an adverse effect on your rankings. When a search engine finds the same content on more than one page, they tend to consider it a form of spam.
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Metadata: Seven Tips for Writing Better Keywords
by Gerry McGovern - Content management consultant and author. His latest books are Content Critical and The Web Content Style Guide
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries
Link Strategy Articles
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Importance of links - SES San Jose, August 10, 2006
Ramez Naam from MSN Search has two slides. Links are for three things, (1) discovery (what pages exists), (2) reputation (how important is this page) and (3) annotation (what is this page about). What are good principles of links? Offer...
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Explaining SEO Passive vs. Active, June 21, 2006
by Seth Godin
A lot of search engine optimization writing passes by my desk, and I don't think I've ever seen a simple distinction made
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Linking and the new Google search rank algorithm, June 3, 2006
courtesy of Pandia Search Engine News
Google’s Big Daddy reshuffle and recent changes in the way the company selects and ranks Web pages have caused confusion and despair among webmasters. Pandia takes a look at the effect links have on search engine ranking.
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Building Links At PubCon, April 18, 2006
Link Building Experts Byron White, President, LifeTips.com, Eric Ward and Dixon Jones of Receptional discuss how the anchor tag is not enough; site publishers need to take some extra care in crafting the links they make to best please the search engines and the scurrying spiders they send forth..
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Search Marketing: Coming out on Top, April 17, 2006
According to iProspect's "Search Engine User Behavior Study," search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of search hits.
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Content and Links, March 22, 2006
Matt Evans, Algorithimic Search Manager at iProspect, sums up the right strategy to move away from "more links are better" to a new strategy of "quality links are best." He also helps bring us back to reality on the principals of links in the first place-- quality content!
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A Review of Link Building Strategies, March 24, 2006
Richard Drawhorn, report on SES NY 2006 - Search engine marketers are well aware that Link Popularity plays a significant role in determining a web site's search engine rankings. The number and quality of inbound links are measured by search engines and considered when determining a page's rank. I recently attended...
Organic Marketing Articles
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Basics of Organic Search Engine Marketing a PPC Alternative
Organic search engine marketing (SEM) is a Pay Per Click (PPC) search engine marketing alternative which uses keyword research and content development strategies to place an advertiser's ads in the top listings of a search engine.
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Web U: Your Site Under Reconstruction, June 2006 issue of OMMA Magazine
by Todd Friesen
How to finesse a redesign without losing traffic or rankings
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What is RSS/XML and why do I see computer code?
In a nutshell, RSS stands for Really Simple Syndication (or Rich Site Summary depending on who you ask!) and it is an automated way to distribute news to other websites, fansites, blogs or just about any place. That little orange XML icon means our site has an RSS news feed that you can access for free!
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Sphere: A New Approach to Blog Search, April 25, 2006
Chris Sherman, Executive Editor of SearchEngineWatch.com discusses how the blogosphere continues to both fascinate and frustrate, because great content is out there, but it's often drowned in a sea of garbage. Newly launched Sphere aims to change that with a different approach to blog search.
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I Musta Got Lost: URL Naming Convention, April 18, 2006
According to Shaun Pinney, Search Marketing Specialist, for iProspect, search engine marketers tend to focus exclusively on optimizing the content of their site – much like I was focused on the “content” of my visit. But in the process, they overlook one of the most important aspects of any successful search marketing campaign – URL naming convention.
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