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Promotional Copywriting

Great copywriting is compelling, clear, simple and easy to understand. It hooks readers and keeps them coming back for more. Only the best copywriters know how to trim the fat. We attract the best writers because we offer the best rates, services and assignments. We carefully screen each copywriter, check on references and hire only the best. Our copywriters offer the ROI you demand – increased conversions and sales – tracked with multivariate testing technology available on request.



Nannies4Hire.com


View		Copywriting for the web is an art and science. This Nebraska company matches nannies with families. They were successful in their home state, but they wanted to go national and needed help creating a website that has the look of a national player. Additionally, the navigation was confusing, with multiple and contradictory calls-to-action and road blocks placed in the way of would-be buyers. Working with our sister company ideaLaunch.com, we applied our art of copywriting to clean up and contemporize the language and content of the site. Our science is at work now, getting results from the calls-to-action and navigation flow, all in an effort that makes the process of finding and hiring a nanny as easy and enjoyable as possible.


ArtisanTalent.com


View		As one of the country’s largest placement agencies for freelance and full-time creative people, Artisan’s site needs to be state-of-the-graphic-art. They came to us to clarify their message, update their look and simplify their navigation. Working with our sister company ideaLaunch.com, a web design and development company, we did all that. Artisan purchased “The Whole Enchilada” package at LifeTips. Their site is currently in beta launch to their existing talent pool, then off to the rest of the world!


MasterTanning.com


View		This major supplier of tanning beds had just redesigned their site. So they approached their busy season with optimism. Unfortunately, sales started tanking. The new site was flashy, but it was turning people –and sales- off. LifeTips once again teamed up with sister company ideaLaunch.com, and came to the rescue. We launched a completely new redesign with clear messaging, savvy copywriting and built-in split-testing and watched sales make a dramatic turnaround. And we accomplished all this in just three weeks. Yes, we handle emergency cases!



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