Great content from great writers.
Great content is more than useful information. It’s compelling, entertaining writing that hooks readers and keeps them coming back for more. After all, searchers are readers. So a successful organic search marketing strategy begins with great writers, like the ones who work for LifeTips. We carefully screen them and hire only the best. Tips that really work aren’t easy to write, but our writers have it down to a science. Get the Gurus - LifeTips’ writers.
Tips build trust. Trust builds business.
You can flood your prospects with advertising they don’t want, or you provide them with insights, info and know-how they can really use. Our tips are the bridge that connects prospects to you. By solving their problems and improving their lives, you’ll earn their trust. And trust turns browsers into believers and believers into buyers. Trust us. You need a Tips and Advice Center on your website.
Cut out the clutter.
Great web content is clear, simple and easy to understand. Can you say the same for the messages you send out? Or do they require an explanation from your sales reps? People won’t act on information they don’t understand. Ask your customers to help you trim the fat. And always keep it simple, stupid. Try turning perplexing problems into tidy tips.
Thanks for your order. Here’s a doorstop.
The sale is done. Now how do you cement the relationship? Not with the thick, boring manual that comes with too many products and services. Chances are it’ll end up as a doorstop. Replace it with a guide full of useful advice and entertaining tips that’s fun to read, easy to understand and available online and off.
Tips guide, clarify, enlighten, connect. Tips work.
Become an author. Become an authority.
The root word of ‘authority’ is ‘author’. Become both when you create a printed book, eBook or white paper offering industry secrets and industry-specific advice. Wisdom earns respect, establishes you as a leader and helps build your brand. With the advent of On-Demand Publishing, you can have your book published and in your clients’ hands within 48 hours. Let LifeTips publish your book.
Speak the local language.
Before you write for your website, make a list of popular words and phrases used by people in your industry. Your content should read like they talk. “People” research is more useful than keyword research. And our research indicates that you’ll connect more effectively with your visitors AND to sophisticated spider bots if your language is in tune with your industry. Our writers start by learning the language.
Solutions sell.
Products are static things. But solutions are active answers to challenges your prospect clients care about. Make the transformation: feature content on your products pages that suggest ways your products can solve problems. You will reach prospects at the right place and time -- when they are considering a purchase -- so you can expect your conversions to skyrocket! Content that solves problems drives traffic and increase sales.
Keep it fresh with RSS.
To keep visitors interested and attract repeat viewers, you need a steady stream of new and appealing content. Take a look at RSS content syndicate providers who can push fresh content into your web site. Or consider launching your own RSS or XML feed to customers and prospects who value your tips and advice.
Ask about our proprietary RSS Tip Feeder that makes your website a must-read.
Power your Affiliate Program with Tips.
To keep visitors interested and attract repeat viewers, webmasters all need a steady stream of new and appealing content. Consider launching your own RSS or XML feed to your affiliates offering free tips and advice for their website featuring trackable links back to your site. Ask about our proprietary Affiliate Tip Feeder that offers the turnkey solution you need.
Escape Keyword Traps.
Yes, it is important to use rich keywords within the content on your Web site. But content that is created specifically for spider-bots may lead readers on wild goose chases. A wild goose does not make for a happy reader or prospect customer. Content should always be written to educate, inform, enlighten, change impressions, encourage trials and/or induce actions.
Test your readability.
Remember the formula, K.I.S.S.: Keep It Simple, Smart-guy. Microsoft makes it easy with the Flesh-Kincaid readability test that measures reading ease and grade level. The test scores your prose on a scale of 1 to 100. Shorter words, fewer syllables and shorter sentences yield you a higher (simpler) score.
Kick the orphans out.
You gotta be cruel to be kind (to your site). When requesting free or paid links from compatible Web sites, do not accept the lonely orphan link to your site. Instead, request links embedded within a family of rich text words related to the content on your landing page. And make sure the links are surrounded by rich content that works in concert with the optimization strategy of your landing page.
Fishy keywords.
The words around a link phrase help the search engines resolve questions of ambiguity and equivocation. For example, in the sentence, “I’m a fish out of water here, but I’m learning how the place works.” The isolated link phrase ‘fish out of water’ could refer to a salmon or to a newcomer. But the other words in the sentence resolve the ambiguity and validate the meaning. When you’re engineering link strategy, craft words around link phrases that support the SEO strategy of the landing pages.
Our link strategies are always a good catch.
It’s what’s inside that counts.
Too many Web sites miss the opportunity to build link strategy within their site that can support the optimization strategy of the landing page. Capitalize on this missed opportunity -- make sure you have keyword rich contextual links to your internal pages. Contextual validation can start within your own website. Our link engineers know the inside story.
It’s your reputation.
Face it – you need to make your case for a top listing with the search engines. But how? Links from contextually relevant web sites help you validate the content on your own web site and secure top listing positions. The spider bots believe what other web sites say about your site more than what you say on your own site. So find links from contextually similar pages, well optimized pages, and content rich pages. You’ll be proud of your links from LifeTips.
Beware the trackers.
Sure, tracker identification on links help you measure conversion and sales. But the best links to your site are direct links without any tracker ID in the URL. Why? Because the spider bots quickly detect likely “profit measurement” from the link and lessen the value in comparison with natural links – a major disadvantage. In order to get something (more organic traffic from the search engines), you may have to give something up (accountability of your links). Links from LifeTips are direct and tracker-free.
Not all links are equal.
Not all links are created equal. Links from authority websites are the best links you can have. But don’t confuse page rank with authority status. The best links come from popular web sites that readers value and visit regularly. They are sites with best selling authors—the root of authority. When popular authority sites link to yours, you help make the case that your site is important and worthy of a top listing.
Beyond the rankings.
You can't judge a book by its cover. And you CAN'T determine the link value of a Web site just by its Google Page Rank status, either. For a closer look at the deeper picture, check the Alexa rating of the site as well as the number of pages indexed at Google, MSN and Yahoo. It is also essential to check back-link popularity as well. Try using Yahoo SiteExplorer.Search.Yahoo.com. And browse sites like Suma-Tools, SEO Book and other free online resources. Get back (links) to the basics!
Dump the bad apples.
One bad apple CAN spoil the whole bunch. Approach link exchanges with caution. Companies that do not comply with ethical linking standards can hurt your web site if you link to them or if they link to you. Get the facts and perform some tests before you agree to a link exchange. Remember that link exchanges in general are further down the link power chain and less influential to your listing positions in the search engines. Get the good juice from LifeTips!
Go for full power.
Research proves that link power is diminished as the number of links off a web page increases. Link power seems to be further reduced when competing sites receive links from the same website. So the best links are exclusive links to your website - links your competition doesn’t have. Find links that are off the beaten track; it’s the secret to improving your listing positions in the search engines.
LifeTips’ limited links and topic exclusivity maximize your link power.
Tip your white hat.
Improving your link popularity should have an impact on your listing positions in the search engines. But make sure your website is free of poison that can kill the boosting potential of links. Common problems include unreadable menus, poor meta strategy, broken links, temporary redirects, lack of site map, poor navigation structure and unfriendly session id URL strings. Tip your white hat too much, and it turns black.
