The LifeTips Story

The year was 2000. The web was young and, LifeTips was born, the brainchild of our founder, Byron White. Our mission was–and still is–to make life better, easier and more fun. Coincidentally, LifeTips was founded at about the same time as About.com. But they had big-time financing; we didn’t. We didn’t have the budget to grow through advertising, so we grew organically.

Within months of launch, LifeTips.com attracted thousands of readers, and dozens of writers–Gurus we call them–interested in publishing tips, advice and wisdom for readers, subscribers and fans. To generate revenue, we decided to bring in an exclusive sponsor for each niche topic in our network. And for almost a decade now, we’ve kept the exclusivity and attracted all the industry leaders like Circuit City, Chase, H&R Block and Petco hundreds more.

In 2009, we added more benefits for Gurus and Sponsors. Sponsors now pay a small setup fee, and low monthly costs for the exclusive sponsorship. We publish books for Gurus and offer revenue share in exchange for fresh content publishing on each Tip Site, blog, newsletter and social media posts. Best of all, we built in new performance tools that measure the success and pinpoint the opportunity for growth.

Quality content, content that attracts readers and keeps them coming back for more, is the key to our connecting with readers, fans and subscribers. We hope to become the place to go when you need to know about anything, and everything. The weekly LifeTips radio show on WebmasterRadio.FM is growing in popularity and attracts listeners and fans. We actively train Gurus on the latest SEO methods to drive traffic from the search engines. And Byron White, our founder, is now a sought-after speaker at online marketing conferences, focusing on how to create quality content that’ll appeal to both readers and the search engines.

Apply to Become a Guru or Become a Sponsor of LifeTips.

Byron White, President

Byron White is the President and founder of LifeTips.com. Byron's entrepreneurial success has been well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting LifeTips in 2000, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers, which was later acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a Masters Degree in Business from the London School of Economics.

He is an active speaker at various Search Marketing conferences and co-hosts the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 5 PM EST. You can find insight into content and the web on Byron's blog.

Aaron Robinson, Director of Technology

Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for LifeTips clients and users. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.

Carolyn McKibbin, Editorial Production Manager

Carolyn McKibbin manages the production department at LifeTips. Coming to the company as an editor, she naturally transitioned into her role coordinating editorial and search engine optimization initiatives. She oversees projects at their conception and supports her team in delivering engaging content that drives higher search engine rankings and establishes a greater Web presence for our clients.

Carolyn is an award-winning writer with a master’s degree in journalism and a background in foreign languages. She has worked in marketing, publishing, and public relations. Check out her weekly Friday blog posts on the LifeTips blog.