The LifeTips Story

The year was 2000. The web was young and, LifeTips was born, the brainchild of our founder, Byron White. Our mission was –and still is– to make life better, easier and more fun. Coincidentally, LifeTips was founded at about the same time as About.com. But they had big-time financing; we didn’t. We didn’t have the budget to grow through advertising, so we grew organically.

Within months of launch, LifeTips.com attracted thousands of readers, and dozens of writers interested in publishing tips, advice and wisdom. And as we grew, major companies like Circuit City, Chase, H&R Block and Petco secured exclusive sponsorship of niche Tip Sites related to their business, which funded our business model.

By 2004, our organic success in the search engines was so strong that our sponsors started asking us to help them grow organically. Our expert writers expanded from writing tips on LifeTips to writing tips, articles, ebooks and on-demand printed books that our clients used on their websites to drive traffic and sales. We also expanded our staff to include SEO specialists, web designers, optimizers, engineers, project managers and other experts.

In 2008, our content services reached a new level with the launch of SEOContentDriver.com. The toolset makes it easy for clients to manage and drive SEO strategy, optimize content instantly and view reports that offer ROI measurement. Our art and science of creating content for the web took a big step forward with the new proprietary tool.

Quality content, content that attracts readers and keeps them coming back, is the key to successful search engine marketing. And we’re now devoted 100% to offering great content solutions along with the tools to track success to hundreds of clients like AOL, Geiko, NBC and hundreds more.

LifeTips continues to be “the place to go when you need to know” for millions of readers. And LifeTips is also now the largest provider of quality content solutions on the web. We also host the LifeTips radio show on WebmasterRadio.FM, actively train and promote writers, even publish books for our writers as a free service. And Byron White is now a sought-after speaker at online marketing conferences, focusing on how to create quality content that engages readers and at the same time appeals to the search engines.

Byron White, President

Byron White is the President and founder of LifeTips.com. He is an active speaker at various Search Marketing conferences and co-hosts the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 5 PM EST. Byron's entrepreneurial success has been well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting LifeTips in 2000, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers, which was later acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a Masters Degree in Business from the London School of Economics.

Aaron Robinson, Director of Technology
Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for LifeTips clients and users. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.

Joseph Rigano, Client Services Manager
As the Production Manager and Client Services Manager at LifeTips, Joe Rigano is the main point of contact for all your needs at LifeTips. His role is to orchestrate the appropriate staff on all projects, follow up and communicate with clients and move projects along in a timely fashion. With over 5 years of online marketing and SEO experience, Joe makes sure each client gets the ROI they demand from LifeTips.