The LifeTips Story

The year was 2000. The web was young, and LifeTips was born, the brainchild of our founder, Byron White. Our mission was – and still is – to make life better, easier and more fun. Coincidentally, LifeTips was founded at about the same time as About.com. But they had big-time financing; we didn’t. We didn’t have the budget to grow through advertising, so we grew organically.

Within months of launch, LifeTips.com attracted thousands of readers and dozens of expert writers—Gurus we call them— interested in publishing tips and advice. To generate revenue, we decided to invite an exclusive sponsor for each niche topic in our network, and we signed up major clients like Circuit City, Chase, H&R Block, Petco and hundreds more.

By 2004, our organic success in the search engines was so strong that our sponsors started asking us to help them grow organically. We did just that, launching Tip and Advice Centers on our clients’ websites that help them drive traffic from the search engines and form their own communities.

In 2006, we launched our weekly LifeTips Radio Show on WebmasterRadio.FM, and it’s now one of the station’s more popular shows. That same year we also launched a book publishing division as a free service to all the Gurus at LifeTips. We’ve now published more than 50 hardcopy books, available at every bookstore worldwide.

In the fall of 2008, our content services division grew so large we launched a new company called ideaLaunch —the hub for a group of companies focused on content services including the creation of tips, articles, eBooks, newsletters, blogs and on-demand book publishing services. And we expanded our staff to include SEO specialists, optimizers, engineers, project managers and other experts as well. And we now have the web’s largest pool of expert writers that are proven, published and SEO-savvy.

LifeTips continues to be “the place to go when you need to know” for millions of readers. And quality content, content that attracts readers and keeps them coming back, is the centerpiece for everything we do at LifeTips and ideaLaunch.

Byron White, President

Byron White is the President and founder of LifeTips.com. Byron's entrepreneurial success has been well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting LifeTips in 2000, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers, which was later acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a Masters Degree in Business from the London School of Economics.

He is an active speaker at various Search Marketing conferences and co-hosts the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 5 PM EST. You can find insight into content and the web on Byron's blog.

Aaron Robinson, Director of Technology
Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for LifeTips clients and users. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.

Carolyn McKibbin, Editorial Production Manager
Carolyn McKibbin manages the production department at LifeTips. Coming to the company as an editor, she naturally transitioned into her role coordinating editorial and search engine optimization initiatives. She oversees projects at their conception and supports her team in delivering engaging content that drives higher search engine rankings and establishes a greater Web presence for our clients.

Carolyn is an award-winning writer with a master’s degree in journalism and a background in foreign languages. She has worked in marketing, publishing, and public relations. Check out her weekly Friday blog posts on the LifeTips blog.